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Policy brief 25 Sep 2026
Playing the Narrative Game
The EU's story of global governance is no longer in step with the world in which it operates. To revamp its multilateral story, the EU must openly acknowledge constraints, explain trade-offs, and name losses honestly. Four practical steps for how to get there.… -
Toolkit 07 Sep 2026
Building Narratives
Creating good policy is often not good enough on its own. Without the right story, even the strongest commitments can be disregarded, misconstrued, or actively reframed by others. This manual is a practical guide for EU and member state officials as well as communications practitioners to build a better narrative of global governance that fits with today’s contested world.… -
Study 27 Jul 2026
The Story of Global Governance
Global governance is increasingly a battle over narratives as much as over rules and resources – and the EU has a significant stake getting it right. But in today's contested world, the EU's story is increasingly fragmented. What could a more durable foundation for EU storytelling look like?… -
Panel discussion 08 Oct 2025
Is the EU Telling a Compelling Story About Multilateralism?
How does the EU frame its role in multilateralism — and is it convincing? An event summary from an ENSURED expert panel.…